Lexus Thieves NX
GCD – Amanda Abrams
AD – Claudia Chan
CW – Scott Ivener
The Problem: The Esports team 100 Thieves just won their first League of Legends Championship title. Their official automotive partner, Lexus, wanted to help them celebrate—but in a way nobody had before.
The Solution: We didn’t just create a custom NX for the team to drive. We wrapped it in a design that was generated from actual gameplay data. Seventeen games resulted in 17 “islands,” the best making it onto the vehicle itself. The result was a one-of-a-kind pattern based on the brand’s iconic geo-print design. We then created an epic teaser trailer to promote the vehicle—in true 100 Thieves fashion.
