Hooligan Racing
GCD – Craig Crawford
CW – Scott Ivener
ACD/Illustrations – Jim Darling
The Problem: Indian Motorcycle was sponsoring one the most controversial/dangerous motorcycle races out there, and they needed an ad campaign that was just as daring to promote it.
The Solution: A pack of modified road bikes racing around a small, oval track at breakneck speed. No knobby tires. No front brakes. No common sense. You gotta be insane to take part in a Hooligan race, so we created ads that embraced that fact.
