December to Remember 2023
ECD – Amanda Abrams
ACD Art – Steve Hanlon
ACD Copy – Scott Ivener
Producer – Leah Bohl
Director – Marc Forster
Editor – Jai Shukla (Nomad)
VFX – Framestore
The Problem: The Lexus December to Remember Sales Event was starting to feel a little tone-deaf. We needed a fresh take on this classic campaign—one that was more heartfelt and magical.
The Solution: We created two spots that focus on the moments that can’t be wrapped. The first, “Overnight Lexus,” is a tale about childhood imagination and the magic that it brings. The second, “Sled Dogs,” skips the car-in-the-driveway moment altogether, but does include a subtle nod to Lexus’s iconic giant red bow at the end. Did I mention we scored the amazing director Marc Forster for this? I probably should have led with that. So cool.
