Bearsquatch
GCD – James Hendry
AD – Steve Hanlon
CW– Scott Ivener
Producer – Casey Kaufman
Director – Brian Billow
Editor – Bryan Cook
The Problem: The Lexus GX hadn’t changed much in a while, but it had a new center console and a larger touchscreen, so they needed to promote it—using mostly existing footage—from three different spots.
The Solution: Rather than create another running-footage spot with wall-to-wall VO, we tried something completely different: humor. Featuring a cast of comedic actors (and some unexpected guests), we created a commercial that rivaled those that came before it (one of them being mine). I’ve posted a special unaired version of the spot below that we only shared on social channels for Halloween. Can you spot the Easter egg? If not, send me an email and I’ll let you know where it is.