Scott Ivener

Habit Event Promotion


CCO – Chris Graves

AD – Patrick Dougherty

CW – Scott Ivener



The Problem: Team One’s Moonshot speaker series needed some promotional materials for their next guest, Neil Grimmer of Habit.


The Solution: There's no such thing as the right diet for everyone. That’s why Neil Grimmer created Habit, a personalized nutrition program based on your own blood and DNA samples. These thought-provoking pieces not only attracted a large audience for the event, they led to Neil asking Team One to help him launch his brand.



We created this poster for the agency lobby to show the ridiculous diet trends throughout the ages.

Part of the Habit program involves sending small blood samples to the company for analysis. Since the Habit CEO’s speech happened to coincide with the building’s blood drive, we placed this poster near the mobile blood bank. Unfortunately, it was too windy that day, so we had to move the poster indoors.

We created a series of posters to be displayed throughout the agency. Two of the lines used were turned into looping videos (shown below). I left the poster versions of those lines out, because nobody likes redundancy.

This fun timeline poster shows how dietary attitudes change, decade after decade (cake is always delicious).

This ran on a loop in the agency lobby.

This also ran on a loop in the agency lobby.