Scott Ivener

Slingshot 2018 Brochure


GCD – Craig Crawford

AD – Patrick Dougherty

CW – Scott Ivener



The Problem: Polaris needed a new brochure for their three-wheeled Slingshot, something with the same attitude as their new daring TV spot.


The Solution: We created an engaging and dramatic brochure, each spread worthy of becoming an ad itself (some actually did get turned into print).