Scott Ivener

IMC 2017 Brochure


GCD – Craig Crawford

AD – Patrick Dougherty

CW – Scott Ivener



The Problem: Indian Motorcycle had nine models, each with its own personality, and they all needed to be featured in one brochure.


The Solution: With nine models, and a tight deadline, this brochure had to be a group effort. I’ve only included the pages I wrote. Like the Slingshot Brochure that would follow a year later, each bike was given its own spread that was meant to look—and read—like a print ad.