A Gift Like No Other
GCD – James Hendry
AD – Claudia Chan
CW – Scott Ivener
The Problem: The Ritz-Carlton needed a new campaign to promote its Asian Pacific properties, but because of a tight budget and a short deadline, the campaign had to use existing photography—as well as be translatable into multiple languages.
The Solution: Rather than just show the luxurious accommodations, we focused on the bespoke experiences that only The Ritz-Carlton can provide, experiences that make each stay “a gift like no other,” which laddered up quite nicely to their current tagline: “Let us stay with you.”
