To Err Is Human
GCD – Craig Crawford
AD – Patrick Dougherty
CW– Scott Ivener
Producer – Sascha Peuckert
Director – Bruce St. Clair
The Problem: Lexus wanted to promote the RX’s new advanced safety technologies, but most people think they are excellent drivers.
The Solution: Using unexpected humor, this spot not only demonstrates a few of the RX’s advanced safety features, it reminds people why they might actually need them (to err is human).