Crafted To The Extreme
GCD – Jason Stinsmuehlen
ACD – Jon King
ADs – Patrick Dougherty/Amy Servidea
CW– Scott Ivener
Producer – Amy Gershwin
Director – Ozan Biron
The Problem: Lexus had a brand campaign focused on its craftsmanship, but how was that going to apply to its high-performance line?
The Solution: To show how the Lexus High Performance Line is crafted to the extreme, we headed to Japan (not a set) to capture all the madness behind their methods. This, juxtaposed with some pretty insane driving footage, gave us a campaign unlike anything Lexus had produced before.
