Scott Ivener

Only One Wine To Serve


ECD – Jason Stinsmuehlen

GCD – James Hendry

AD – Patrick Dougherty/Ryan Davis

CW– Scott Ivener

Photography – DYLAN + JENI

Food Stylist – Vivian Lui

Prop Stylist – Aneta Florcyk 




The Problem: Erath Wines needed a holiday campaign that would stand out from the rest. Something that spoke to the foodie, epicurean target, while touting the quality and versatility of Erath Pinto Noir.

The Solution: Since Pinot Noir is a wine that goes with almost anything—and Erath Pinot Noir is one of the best—it’s the only wine you need to serve. To get this idea across, we created a series of stunning ads featuring an array of traditional holiday dishes, each reimagined with a gourmet flair. Despite what you may have heard about food styling, every morsel was edible and as delicious as it looks.