Bring the Noise
ECD – Jason Stinsmuehlen
ACD Art – Steve Hanlon
ACD Copy – Scott Ivener
Producer – Amy Gershwin
Director – Paul B. Cummings
Production – Tuff Productions
The Problem: Metabo HPT and HiKOKI needed to promote their new cordless nailers to a global market in multiple languages—and they didn’t have a lot of money to spend.
The Solution: If you’ve ever been on a construction site, you know how loud things can get. With this in mind, we created a global campaign that uses subtitles for not just non-English speaking people—but everyone.